Last winter break, InternED worked with two consumer goods brands – Milk Life and Caffino – to provide an in-depth, structured, virtual internship program. Out of the three weeks, the first consisted of bespoke training sessions to teach students how to analyse industries, advertisements, and marketing strategies.

 

The interns applied their training to collect data, develop potential improvements, and compile it into a professional presentation in the remaining two weeks. Finally, the students presented their findings to the companies, specifically their heads of strategy and innovation. This program provided the companies with an invaluable new perspective, but it also gave the students a unique experience of working in a corporate setting.